Landing Copy

Intelligent landing-page copywriting microservice that feeds the Imperium 'landing' mode: generate a conversion-oriented hero (headline + subhead + CTA), turn raw product features into benefit-led...

landing-copy

Intelligent landing-page copywriting microservice. Every tool returns a structured JSON block that the Imperium landing mode (@leumas/ui DynamicPage) can render directly.

Each tool has a deterministic template/heuristic core built on proven copy formulas (outcome headlines, feature→benefit rewriting, objection-based FAQ) that runs fully offline. The generative tools (hero, benefits, faq, ctaSection) additionally have an optional LLM path that polishes wording and silently falls back to the template — results tagged { mode: 'heuristic' | 'llm' }.

Tools

Tool	Args	Returns block
`hero`	`{ product, audience?, outcome?, tone?, cta?, options? }`	`{ headline, subhead, cta, secondaryCta }`
`benefits`	`{ features:[...], audience?, tone?, options? }`	`{ bullets:[{ feature, headline, body }] }`
`faq`	`{ product, audience?, options:{ count } }`	`{ items:[{ q, a }] }`
`testimonialPrompts`	`{ product?, options:{ count } }`	`{ prompts:[...], tip }`
`featureGrid`	`{ features:[...] }`	`{ columns, cells:[{ icon, title, description }] }`
`socialProof`	`{ proof:{ stats, logos, rating, reviews, customers } }`	`{ headline, items, logos }`
`ctaSection`	`{ product, outcome?, cta?, tone?, options? }`	`{ headline, support, primaryCta, secondaryCta }`

Tones: bold, friendly, professional, playful, minimal, luxury. Features accept plain strings or { name, detail } objects.

Example

import pack from './index.js';

await pack.adapters.hero({ product: 'Shipfast', audience: 'indie founders', outcome: 'ship in half the time', tone: 'bold' });
// → { mode, block:'hero', headline, subhead, cta, secondaryCta }

pack.adapters.benefits({ features: ['Real-time sync', 'End-to-end encryption'], audience: 'teams' });
// → { block:'benefits', bullets:[{ feature, headline:'Get results in seconds…', body }] }

pack.adapters.socialProof({ proof: { customers: '12,000', rating: 4.8, reviews: 900, logos: ['Acme','Globex'] } });
// → { headline:'Trusted by 12,000 customers including Acme, Globex.', items:[…], logos:[…] }

DRY boundaries

Not seo (meta tags / SERP), not a-templates (generic string templating), **not

press-release** (PR structure). This pack writes conversion-oriented landing copy blocks.

Self-contained: the only cross-file import is ../_shared/llm.js for the optional AI path.